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about mr. ailes he advised ronald reagan when he was running for president and george h.w. bush. what kind of impact did he have on those two men? >> they both won so i guess it was a positive impact. they brought roger in as a debate coach for reagan. that's a cool thing to be the debate coach for the great communicator. it's like being mohammed ali's body guard. >> all of rogers competitors want to know how he does it how he was able to create this channel in particular such a short time to become the cable news leader. did you get a sense of what drives him and what is his success story? >> rorntion is a very competitive guy. he was competitive when he was running the mike douglas tv show when he was in his mid 20's. he was competitive as a political consultant and he wants to win. i think shep smith said to me the only thing he wants to do more to beat cnn is for cnn to lose to him. >> clayton: i think he has done that if you look at their ratings. the book is "roger ailes off camera. "grab it on kendall and make it number one this morning on amazon. see if we can do that there is
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